Articles liés à Fundamentals of A/B Testing

Fundamentals of A/B Testing - Couverture souple

Dombrowski, Alex Philip

 
9798618329507: Fundamentals of A/B Testing
Couverture souple
ISBN 13 : 9798618329507
Editeur : Independently published, 2020

Synopsis

The A/B Testing mindset at a company evolves through four stages. Intuition: In the beginning, intuition drives decisions. The company acknowledges the user, but does not solicit feedback. Data is sparse. Data driven: Decision makers use data to supplement their intuition in cases when they are less confident. The data lacks richness and methods for processing data are crude. Causal statements are drawn from situations that do not warrant them. Data is not respected. A/B Testing: The company unearths the practice of A/B Testing and embarks on the well-trodden path of successful companies. A/B Testing gains followers, however infrastructure is nascent and statistical methods are questionable. The goal is to get a number, not necessarily a correct number. The thought is that a number from an A/B Test must be trustworthy because, well, it's from an A/B Test! Sound A/B Testing: The company is educated on the fundamentals of A/B Testing. The company adopts sounds practices, produces trustworthy numbers, and makes informed go/no-go decisions. Regardless where your company is on the journey, this book will guide you to the last stage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2020
Langue
anglais
ISBN 13 
9798618329507
Reliure
Broché
Nombre de pages
183
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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