Instant Inspiration for Copywriters - Couverture souple

Frothingham, R. Scott

Couverture souple

ISBN 13 : 9798635318164

Editeur : Independently published, 2020

Synopsis

This book will make you a better copywriter.

"Instant Inspiration for Copywriters may be the only 'instant results' book I’ve ever read that delivers what is promised in the title: practical, real-world tips and advice – more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook

“I would urge everyone who writes copy to get this book. Some of the quotes are stunning — stuff you’ve never heard, and they’ll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money.” - David Garfinkel, author, Breakthrough Copywriting

“Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You’ll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today’s master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction – it won’t let you down.” - Tom Albrighton, author, Copywriting Made Simple

“Einstein said, ‘Example isn’t another way to teach; it is the only way to teach.’ Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew – Gene Schwartz, David Ogilvy, Joe Sugarman, for instance – but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck …This is your short-cut to better writing. Not just copywriting: ANY writing.” - Drayton Bird, author, Commonsense Direct & Digital Marketing

“There are only a few copywriting books I would consider to be ‘keepers’. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!” - Steve Slaunwhite, author, The Everything Guide To Writing Copy

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Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2020
• Langue: anglais
• ISBN 13: 9798635318164
• Reliure: Broché
• Nombre de pages: 129
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible