Most communication books recycle persuasion platitudes from the 1980s.
This one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.
My name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world's largest organizations.
I used to be an anxious, ineffective speaker.
I spent a long time watching my ideas get dismissed and my words fall flat.
Everything changed when I discovered what the highest performers do differently:
They speak how the human brain evolved to process information.
As a result, they influence with ease and convert communication from obstacle into opportunity.
This book shows you how they do it.
Inside, you'll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to:
These strategies give you an unfair advantage – whether you're delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.
In How Highly Effective People Speak – updated & expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.
Master both, and you don't just compete – you win.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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