Price Analytics: Strategy, Tactics and Execution - Couverture souple

Sorger, Stephan

Couverture souple

ISBN 13 : 9798667384281

Editeur : Independently published, 2020

Synopsis

Price Analytics: Strategy, Tactics and Execution offers pricing students and professionals a practical, structured and comprehensive guide to price analytics. The book covers a number of price models, considerations, and industry examples to guide students and professionals in their pricing efforts. The insight gained from the content can drive organizational profitability and customer satisfaction. Chapters include: Chapter 1: Introduction; Chapter 2: Price and Economics; Chapter 3: Price and Value; Chapter 4: Price Sensitivity; Chapter 5: Price Psychology; Chapter 6: Basic Price Techniques; Chapter 7: Price Segmentation; Chapter 8: Price Competition; Chapter 9: Price Changes; Chapter 10: Price and Product Management; Chapter 11: Pricing Online; Chapter 12: Price for Business to Business; Chapter 13: Price and Profitability; Chapter 14: Pricing Internationally; Chapter 15: Price Laws and Ethics; Chapter 16: Price Implementation

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2020
• Langue: anglais
• ISBN 13: 9798667384281
• Reliure: Broché
• Nombre de pages: 590
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg