Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market - Couverture souple

Sekaran, Srini

 
9798667425731: Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
Couverture souple
ISBN 13 : 9798667425731
Editeur : Independently published, 2020

Synopsis

"A must-read for anybody that wants to learn about the art and science of this role."
— Jeevan Patil, Head of Product Marketing, Cisco Meraki

"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."
— Anuneet Kumar, VP of Product Marketing, Salesforce


Launch Products the Right Way. 


A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.

Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

Product Marketing, Simplified covers:

  • Understanding the customer journey
  • Creating personas
  • Building positioning statements
  • Writing compelling messaging
  • Building a go-to-market strategy
  • Determining pricing and packaging
  • Launching products
  • Working with analysts and the press
  • Enabling sales and creating demand
  • Influencing the product roadmap

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2020
Langue
anglais
ISBN 13 
9798667425731
Reliure
Broché
Nombre de pages
203
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne