Event Planning and Management: Communicating Theory and Practice - Couverture souple

Mcmanus, Leeanne; Rouse, Mary Elizabeth; Verni, Stephanie

 
9798765792629: Event Planning and Management: Communicating Theory and Practice
Couverture souple
ISBN 13 : 9798765792629
Editeur : Kendall/Hunt Publishing Co ,U.S., 2024

Synopsis

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.

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Éditeur
Kendall/Hunt Publishing Co ,U.S.
Date d'édition
2024
Langue
anglais
ISBN 13 
9798765792629
Reliure
Broché
Numéro d'édition
3
Nombre de pages
436
Coordonnées du fabricant
non disponible
Personne responsable
non disponible