From Bland To Brand: Ten essential blocks to build your brand - Couverture souple

Flinter, Mr Jason Stuart

 
9798787798074: From Bland To Brand: Ten essential blocks to build your brand

Synopsis

Persuading people to buy INTO you, not just FROM you.

This book accessibly and entertainingly explains why all new ventures should work on building a brand rather than just growing a company; and also why so many fail all too quickly. When you embrace the wisdom in the book, you will find that:

• You don’t need to sell on price so much.

• Opportunities you didn’t know existed will present themselves to you.

• It is far easier to make all business decisions. Yes really!

• You will be more creative, bold and different from your competitors.

• Your business will be more valuable when you come to sell or franchise.

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