Articles liés à Gather: The Business of Coming Together

Gather: The Business of Coming Together - Couverture souple

Binder, Doug

 
9798787863451: Gather: The Business of Coming Together

Synopsis

Corporate events account for many billions of dollars in commerce. They are the launching pad for companies, innovations and relationships that can last a lifetime. Gather: The Business of Coming Together reminds us that our business audiences are emotional and empathic, complicated and evolving. They are not simple data points, homogeneous or predictable.

In equal parts how-to, manifesto and memoir, this book provides inspiration and tactics to make business events more engaging through experiential design, storytelling, collaboration and management.

Whether your event centers on community, celebration, selling or personal growth, we can do more to captivate and thrill audiences by getting back to the basics of what it means to gather.

Foreword by Rod Mickels and Drew Hagen

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