Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency - Couverture rigide

Strawser, Michael

Couverture rigide

ISBN 13 : 9798823306782

Editeur : Cognella Academic Publishing, 2022

Synopsis

Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.

Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.

A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.

Détails de l'édition

• Éditeur: Cognella Academic Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 13: 9798823306782
• Reliure: Relié
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible