Social Media in Sport: Analysis and Application Across Contexts - Couverture souple

 
9798823316385: Social Media in Sport: Analysis and Application Across Contexts
Couverture souple
ISBN 13 : 9798823316385
Editeur : Cognella, Inc, 2025

Synopsis

Social Media in Sport: Analysis and Application Across Contexts provides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse.

The book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.
Recommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, Social Media in Sport methodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Brandon C. Boatwright (Ph.D., University of Tennessee) is an assistant professor and the director of the Social Media Listening Center at Clemson University.



Gregory A. Cranmer (Ph.D., West Virginia University) is an associate professor in the Department of Communication at Clemson University. He is also a faculty fellow of the Robert H. Brooks Sports Science Institute and a research fellow of the U.S. Center for Mental Health and Sport.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cognella, Inc
Date d'édition
2025
Langue
anglais
ISBN 13 
9798823316385
Reliure
Broché
Nombre de pages
264
Éditeur
Boatwright Brandon C., Cranmer Gregory A.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible