Cases in Entrepreneurship - Couverture souple

Couverture souple

ISBN 13 : 9798823355575

Editeur : Cognella, Inc, 2024

Synopsis

Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship.

Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet, readers are encouraged to consider of the role of soft skills in management and leadership, ethical issues within a company threaten to detail its financial success, and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry, launching a catering business, and maintaining a small company's altruistic foundations as they expand and grow.

Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.

A propos du livre

À propos de l'auteur

Armen Hadjinian holds a bachelor's degree in business and M.B.A. from Marquette University. He is a coordinator and instructor for Milwaukee Area Technical College's entrepreneurship program and advisor for its Center for Entrepreneurship. When he joined the faculty at MATC as a business management instructor, Hadjinian revamped the business training diploma program curriculum to place more emphasis on entrepreneurship, strategy, and new product develop. An entrepreneur himself, Hadjinian formerly owned a running gear store, as well as his family's carpet business. He was also the lead consultant for one of the first mobile payment apps, Talipayments, which was a finalist in the Miller/Coors Urban Entrepreneurship Challenge.

Détails de l'édition

• Éditeur: Cognella, Inc
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798823355575
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 58
• Éditeur: Hadjinian Armen
• Coordonnées du fabricant: non disponible
• Personne responsable: Mare Nostrum Group B.V.; gpsr@mare-nostrum.co.uk; ; Doelen 72; Breda; 4831 GR; Pays-Bas