MARKETING 4.4.2: Describing Marketing Through Football - Couverture souple

Stoppacciaro, Andrea; Tiberi, Alessia

Couverture souple

ISBN 13 : 9798834950141

Editeur : Independently published, 2022

Synopsis

Marketing books are often perceived as boring, we know that, as we have spent more than a third of our lives dealing with marketing.

This way, we decided to take on the challenge of writing a “non-boring” marketing book for entrepreneurs and professionals, to describe marketing through something that as many people as possible are passionate about: a difficult challenge; indeed, very difficult!

So what? What are we all so passionate about?

We are all ingenious, inventive, creative people with the ability to do things: there is a wonderful and exciting world inside each one of us. One of the most exciting topics fitting those characteristics is football.

Whether we love it or not, we know it and deal with it passionately, supporting our ideas about its pros or cons, its successes or failures, its past or its future.

That's why we wrote a book about marketing where we describe it as if it were a football team.

What you will discover in Marketing 4.4.2

• How to orient yourself towards success in the same way as great champions do
• How to choose the right strategy for your game
• How to focus on the best tactics for your team
• How to seize opportunities by learning from mistakes and focusing on your strengths
• How to be part of the victory yourself
• What are the steps you need to take for your future success

Here is an excerpt from the book.
It is the Champions League final match. 43rd minute of the second half. At the end of a hard-fought match, the teams are tied. Suddenly, your team wins the ball: the left-back runs on the wing and unmarks an opponent, drifts and passes to the centre; the midfielder tows his chest and avoids the opposing defence; he throws the ball to the right where his teammate throws himself towards the goal. The opposing defence flocks to protect their net. It’s the 44th minute. That’s when you see your attackers shooting like arrows at the barrier and getting assist from the wing. It is a crescendo of dribbling and passing: the opponents fail to tame them; they run, they escape, they fly; and it’s the goal! The stadium explodes in a blaze of joy and satisfaction, the players hug each other, and the referee blows his whistle to end the game: you are the champions! This is the best goal ever! It is the team’s success!

But, why? Why is it “you” that are the champions, and not the team? Why is this the best goal ever? Why is it “the team’s” success, and not yours? Why is all of it like that?

Find Out in Marketing 4.4.2

Enjoy reading!

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2022
• Langue: anglais
• ISBN 13: 9798834950141
• Reliure: Tapa blanda
• Nombre de pages: 118
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.es/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg