Myths & Misperceptions: How Markets Are Really Made in HVACR - Couverture souple

Marks, J. Michael; Deist, Steve

 
9798863626222: Myths & Misperceptions: How Markets Are Really Made in HVACR
Couverture souple
ISBN 13 : 9798863626222
Editeur : Independently published, 2015

Synopsis

It starts with the customer.

Demand creation comes down to who is spending the money. With that foundation, Indian River Consulting Group explored how customers in the HVACR industry choose both their brands and suppliers and uncovered why customers ultimately switch. The answer – based on in-depth research commissioned by Heating, Air-conditioning and Refrigeration Distributors International Research Foundation – challenges many conventional industry beliefs. In this book, IRCG’s Mike Marks and Steve Deist explain the results of the research and provide powerful yet practical recommendations that manufacturers and distributors can put to use immediately.

Read this book to understand:

  • The keys to growing market share
  • Critical Selling Events: What they are and how you can exploit them
  • How distributors should deploy their sales and marketing resources
  • How manufacturers can answer critical questions about how many and which type of distributors to use in a market
This book will make you think differently about how you align your resources with the best market opportunities for growth.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2015
Langue
anglais
ISBN 13 
9798863626222
Reliure
Broché
Nombre de pages
83
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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