Scientific Advertising: Complete and Unabridged - Couverture souple

Hopkins, Claude C. C.

Couverture souple

ISBN 13 : 9798880911073

Editeur : Start Publishing PD, 2024

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective and we act on basic law. Advertising once a gamble has thus become under able direction one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore this book deals not with theories and opinions but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

Détails de l'édition

• Éditeur: Start Publishing PD
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798880911073
• Reliure: Broché
• Nombre de pages: 70
• Coordonnées du fabricant: non disponible
• Personne responsable: Simon and Schuster Netherlands BV, GPSR Europäische Union; info@simonandschuster.nl; ; Herculesplein 96; Utrecht; 3584 AA; Pays-Bas