Articles liés à What factors Influence: Insurance Need

What factors Influence: Insurance Need - Couverture souple

John Lok

 
9798885917315: What factors Influence: Insurance Need
Couverture souple
ISBN 13 : 9798885917315
Editeur : Notion Press, 2022

Synopsis

The persuasion of insurance buyers-specifically regarding medical, savings, and accident policies-requires a departure from traditional economic models that assume consumers act as perfectly rational agents.

According to the framework established by my opinion, in my analysis of consumer behavior, traditional economic theory often fails to account for the psychological nuances that drive purchasing decisions. Instead, behavioral economics posits that consumer demand is heavily influenced by past habits, psychological triggers, and the specific economic environment in which the individual operates.

To persuade a potential buyer to invest in these insurance products, one must move beyond mere price-utility calculations and address the cognitive biases that govern how individuals perceive risk and future security.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2022
Langue
anglais
ISBN 13 
9798885917315
Reliure
Broché
Nombre de pages
106
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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