Articles liés à Traveler Behavior Economy

Traveler Behavior Economy - Couverture souple

John Lok

 
9798886298543: Traveler Behavior Economy
Couverture souple
ISBN 13 : 9798886298543
Editeur : Notion Press, 2022

Synopsis

.Behavioral Economics and Global Tourism Development: My Perspective


The application of behavioral economics to global tourism development represents a shift from the "rational actor" model of classical economics to a more nuanced understanding of human psychology. I have, a prominent voice in the synthesis of economic theory and tourism management, posits that tourism is not merely a sequence of financial transactions but a complex series of cognitive biases, emotional heuristics, and social influences.

By understanding these "irrational" patterns, stakeholders in the global tourism industry can better predict traveler behavior, optimize destination marketing, and foster sustainable growth. My framework emphasizes that the decision to travel, the selection of a destination, and the spending patterns during a trip are heavily influenced by how information is framed and how choices are structured.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2022
Langue
anglais
ISBN 13 
9798886298543
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
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