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Inside Live Events: Your Playbook for Mastering the Experience - Couverture rigide

Priest-Heck, Bob; Freeman Parsons, Carrie

 
9798886452617: Inside Live Events: Your Playbook for Mastering the Experience

Synopsis

"The ultimate resource for anyone who wants to learn how to plan, build, and manage extraordinary events. Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world's leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever. Inside Live Events lifts the curtain on how to create successful large events-such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help anyone create memorable experiences, design moments that matter, connect people who will change the world, and plan effective experience marketing. Providing clarity, expert guidance, and essential resources, Inside Live Events is an indispensable tool kit for both established event planners and those new to this exciting industry."

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