The Short List: How to Drive Business Development by Focusing on the People Who Matter Most - Couverture rigide

Ackert, David

 
9798886452983: The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

Synopsis

When it comes to business development, less is more. Most professionals lack focus when they try to build their books of business. They collect 500+ LinkedIn connections, meet with as many people as possible, and try a variety of approaches, but they don't acquire the kinds of clients they want. Contrary to traditional advice, having a huge network is not necessarily the key to driving real growth in your firm or career. But when you curate a short list of influential contacts, you can catapult your career to new heights. In The Short List, David Ackert gives busy professionals a strategic approach to building a book of business. David walks the reader through how to build and optimize a pursuit list, how to make connections that matter, how to cultivate and nurture relationships, and how to convert connections into high-value clients. David doesn't just tell readers how to build a Short List, he explains how to do it well, so that busy professionals can get the most out of their precious time while taking their relationships to the next level.

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