Factors Influence Airline Development - Couverture souple

John Lok

 
9798887339733: Factors Influence Airline Development
Couverture souple
ISBN 13 : 9798887339733
Editeur : Notion Press, 2022

Synopsis

The decision-making processes of airline travelers are complex, multifaceted phenomena influenced by a convergence of cognitive biases, emotional states, and perceived value propositions. 

In my extensive research regarding consumer behavior within the aviation industry, emphasizes that travelers do not operate as purely rational economic agents. Instead, their choices are heavily mediated by psychological heuristics-mental shortcuts that simplify the overwhelming amount of data presented during the booking process. Lok posits that the "paradox of choice" often leads to decision paralysis, where an excess of flight options, fare classes, and ancillary services causes travelers to rely on brand familiarity or social proof rather than objective cost-benefit analyses.

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Éditeur
Notion Press
Date d'édition
2022
Langue
anglais
ISBN 13 
9798887339733
Reliure
Broché
Nombre de pages
332
Coordonnées du fabricant
non disponible
Personne responsable
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