Synopsis
Uncover the intersection between data use and ethics.
In The Data Deluge, Arun Kumar brings his digital and data development expertise and experience to start a needed and important conversation on how we should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data.
Without pulling any punches, Arun presents a set of principles to drive your data strategy. Despite what regulators and politicians would have you believe, it is possible to be ethical and data-driven to the benefit of brands and consumers. With easy-to-understand language, Arun explains the current state of affairs around data use, and he offers solutions you can implement in your own marketing strategy and your business as a whole.
Featuring perspectives with experts across the industry, Arun shows how this situation is impacting more than just marketing teams. While CMOs should take heed, CEOs, CFOs, and other company decision-makers will do well to consider the impacts of data use on their bottom line. The surprising answer to making data work harder for marketers and people in the age of AI lies in the much-misunderstood world of ethics.
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À propos de l?auteur
ARUN C. KUMAR has more than twenty-five years of experience driving digital development with roles across the world, most recently in a global capacity. He has spent his career at the forefront of the advertising and marketing world and has a passion for his field. Having served in roles from the lowest levels up to the C-suite, Arun understands the wide spectrum of issues facing marketing teams today. He served as chief data and marketing technology officer for Interpublic Group, where he developed proven systems for business growth. In The Data Deluge, he seeks to be a disruptor and take digital and data-driven marketing into its best practices of today and the future. Arun resides in Manhattan, New York.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. 2024 Global Book Awards Gold Medalist in Marketing & SalesIn The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing. Datas explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in todays world, neither marketers nor consumers are fully benefiting from this explosion of data.The purpose of marketing is to strengthen a brands relationship with its consumers; we are all collectively successful when brands are successful. There is no higher purpose for marketing to exist. Brands need to build relationships based on trust. Consumers want transparency. And they want digital marketing to workto give them information and entertainment they need (and not repeated a thousand times). In a rapidly evolving data world, platforms are unlikely to change their policies; neither is legislation going to catch up with them. Meanwhile, consumers suffer the consequences, including lack of transparency. Hence marketers must create their own world of trust and principles that do not depend on external sources to succeed.The Data Deluge invites all those in the marketing space, including CMOs, CEOs, those concerned with privacy and data, CTOs, and anyone who knows there can be a better way to intersect data and marketing, to join the conversation. There is a better wayand together we can find it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798887503356
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