Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success - Couverture souple

Varin, Melanie R.

 
9798889266242: Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success
Couverture souple
ISBN 13 : 9798889266242
Editeur : New Degree Press, 2023

Synopsis

Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales, marketing, and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or, worse yet, in opposition?

If so, you are not alone! GTM misalignment is huge and pervasive, yet when teams work in sync, they experience tremendous benefits – for their customers and their organization!

In Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success, author Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.

By reading this book, you will understand:

  • The four critical elements necessary for strong GTM alignment
  • The steps needed to put those elements in place
  • The magnitude of benefits you and your teams are likely to enjoy because of great alignment

Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success is a how-to book that benefits all GTM team members, especially business leaders who recognize the need for change and are willing to make alignment a reality!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Degree Press
Date d'édition
2023
Langue
anglais
ISBN 13 
9798889266242
Reliure
Broché
Nombre de pages
296
Coordonnées du fabricant
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