Pharma Marketing Management - Couverture souple

Rao, Muralidhar

 
9798890024039: Pharma Marketing Management
Couverture souple
ISBN 13 : 9798890024039
Editeur : Notion Press, 2023

Synopsis

This book is written strictly as Per PCI syllabus.This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels.

It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.
The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.

Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2023
Langue
anglais
ISBN 13 
9798890024039
Reliure
Broché
Nombre de pages
146
Coordonnées du fabricant
non disponible
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