Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message - Couverture souple

Schwartzberg, Joel

 
9798890571052: Get to the Point! Second Edition: Simplify, Sharpen, and Sell Your Message
Couverture souple
ISBN 13 : 9798890571052
Editeur : Berrett-Koehler Publishers, 2025

Synopsis

Unlock the superpower of razor-sharp communication! This turbocharged updated classic equips you to cut through noise, captivate any audience, and make every word a knockout punch.

In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg delivers a masterclass in high-impact messaging for the digital age, with 30% new content. Schwartzberg has updated every chapter with new research and content for today’s work world including guidance on using generative AI tools and creating knock-out virtual presentations.

Building on the runaway success of the original, Schwartzberg's lightning-fast, actionable advice empowers readers to:
●      Distill complex ideas into crystal-clear messages
●      Hook audiences with magnetic openings and closings
●      Project unshakeable confidence in any setting
●      Master cutting-edge strategies for Zoom, AI, and social media
●      Demolish public speaking jitters with proven techniques
●      Craft irresistible pitches and arguments
●      Sidestep the landmines that derail most communicators

From C-suite executives to rising stars and students, Get to the Point is the ultimate blueprint for communication that ignites, influences, and leaves a lasting impact. This new edition addresses modern challenges head-on, offering fresh insights for virtual presentations, digital messaging, and leveraging AI tools to support (not replace) effective communication.

Prepare to revolutionize how you speak, write, and connect in both your professional and personal spheres. With Schwartzberg's expert guidance, you'll learn to find your core message, engage any audience across various mediums, and avoid common pitfalls. Your words will never fall flat again!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Joel Schwartzberg is a presenter, communications trainer, and writer who works across a wide range of industries. He was most recently Senior Director of Strategic and Executive Communications for the ASPCA and previously held senior roles at Nickelodeon and PBS. Joel's articles appear frequently in Harvard Business Review, Fast Company, CNBC, and Inc.com. He is a frequent keynote speaker and can be found at joelschwartzberg.net. Joel is the author of The Language of Leadership and the award-winning first edition of Get to the Point.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Berrett-Koehler Publishers
Date d'édition
2025
Langue
anglais
ISBN 13 
9798890571052
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
Berrett-Koehler
https://www.dc.com/tv

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