Mar-Tech: A Marriage Made on Earth - Couverture souple

Amit Tiwari

 
9798890668738: Mar-Tech: A Marriage Made on Earth
Couverture souple
ISBN 13 : 9798890668738
Editeur : Notion Press, 2023

Synopsis

“Mar-Tech: a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.

With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you’re entering a marketing function, leading it or building one from scratch. The game’s changed. Marketing is now Marteching™.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2023
Langue
anglais
ISBN 13 
9798890668738
Reliure
Broché
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
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