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A Taste of Success: The Business behind the Global Beverage Icon - Couverture souple

Prisha Kapoor

 
9798895565889: A Taste of Success: The Business behind the Global Beverage Icon
Couverture souple
ISBN 13 : 9798895565889
Editeur : Notion Press, 2024

Synopsis

This book seeks to look at the evolution of the Coca-Cola company right from 1886 to the present. This includes looking into the major practices and emerging marketing strategies as well as the globalization endeavours that defined it. The experience of Coca-Cola illustrated through the product portfolio expansion, successful sustainability practices and corporate responsibility concerns provides lessons for the audience of entrepreneurs and other professionals. Lastly, it reveals how primarily culturally driven the markets remain and how Coca-Cola has retained its dominance in an ever-evolving market.

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Éditeur
Notion Press
Date d'édition
2024
Langue
anglais
ISBN 13 
9798895565889
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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