Marketing the Magic: Lessons in Story-Driven Marketing Strategy Inspired by Disney - Couverture souple

DeLancey, John

Couverture souple

ISBN 13 : 9798896094418

Editeur : Theme Park Press, 2025

Synopsis

Mickey Laid Bare

Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you can do it. As long as you know it starts with a story....

Story is the basis of the Disney marketing machine. Disney always tells a story, and it's the story that makes the sale.

How can you start telling stories, the kind that will bring your brand exposure, profit, and success?

In Marketing the Magic, John DeLancey strips Mickey to his bare essentials, looks at what makes him tick, and then builds a game plan that you can follow to put the power of Disney story-telling magic to work for you.

Détails de l'édition

• Éditeur: Theme Park Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798896094418
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg