Excellence Through Innovation: Brand Management - Couverture souple

DR. SHYAM BANSHIDHAR SHUKLA

 
9798896105121: Excellence Through Innovation: Brand Management
Couverture souple
ISBN 13 : 9798896105121
Editeur : Notion Press, 2024

Synopsis

Excellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today’s dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation.

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Éditeur
Notion Press
Date d'édition
2024
Langue
anglais
ISBN 13 
9798896105121
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
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