Articles liés à FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS...

FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA - Couverture souple

Dr. Manoj M

 
9798896735649: FLAVOURS OF ORIGIN: AN INSIGHT ON PURCHASE OF GI PRODUCTS OF KERALA
Couverture souple
ISBN 13 : 9798896735649
Editeur : Notion Press, 2025

Synopsis

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products—special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2025
Langue
anglais
ISBN 13 
9798896735649
Reliure
Broché
Nombre de pages
138
Coordonnées du fabricant
non disponible
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