Flavours of Origin: An Insight on Purchase of GI Products of Kerala - Couverture souple

Dr Manoj M

 
9798896735649: Flavours of Origin: An Insight on Purchase of GI Products of Kerala
Couverture souple
ISBN 13 : 9798896735649
Editeur : Notion Press, 2025

Synopsis

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Notion Press
Date d'édition
2025
Langue
anglais
ISBN 13 
9798896735649
Reliure
Broché
Nombre de pages
138
Coordonnées du fabricant
non disponible
Personne responsable
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