Articles liés à The Next Marketing: From Molecule to Mindset
Synopsis
The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflows Reduce physician burnout while improving patient outcomes Leverage behavioral economics principles for ethical, compliant engagement Implement real-time interventions for affordability, clinical trials, and treatment decisions Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
HARSHIT JAIN, MD, is a Northwestern University-trained physician who has spent two decades at the intersection of healthcare and marketing. After practicing medicine, he led innovation at McCann, creating award-winning campaigns including the Immunity Charm project, which earned India its first Cannes Lions Grand Prix for Good. In 2020, he founded Doceree, the world's first global network for physician-only programmatic marketing. Recognized as a PM360 Elite Disruptor and named among Entrepreneur Magazine's Top 25 Healthtech Entrepreneurs, Dr. Jain holds multiple patents and hosts the award-winning podcast The Next Marketing by HJ. His work bridges behavioral science, technology, and healthcare to transform how pharmaceutical companies engage with physicians.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Next Marketing Format: Paperback
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Paperback. Etat : new. Paperback. In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy. This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflowsReduce physician burnout while improving patient outcomesLeverage behavioral economics principles for ethical, compliant engagementImplement real-time interventions for affordability, clinical trials, and treatment decisionsFeaturing the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798897010226
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The Next Marketing: From Molecule to Mindset
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Next Marketing (Paperback)
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Paperback. Etat : new. Paperback. In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy. This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflowsReduce physician burnout while improving patient outcomesLeverage behavioral economics principles for ethical, compliant engagementImplement real-time interventions for affordability, clinical trials, and treatment decisionsFeaturing the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798897010226
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Next Marketing : From Molecule to Mindset-How Doctors Decide and How Marketers Can Win the Script
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy. This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflows Reduce physician burnout while improving patient outcomes Leverage behavioral economics principles for ethical, compliant engagement Implement real-time interventions for affordability, clinical trials, and treatment decisions Featuring the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time. N° de réf. du vendeur 9798897010226
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Next Marketing
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Paperback. Etat : new. Paperback. In an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing. Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges. The Next Marketing reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD--physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network--demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy. This groundbreaking book shows you how to: Embed nudges within EHR systems and clinical workflowsReduce physician burnout while improving patient outcomesLeverage behavioral economics principles for ethical, compliant engagementImplement real-time interventions for affordability, clinical trials, and treatment decisionsFeaturing the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact--one nudge at a time. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798897010226
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