Stop Blind Marketing: Start Account-Based Marketing: With Roadmaps and Hands-on Guides - Couverture souple

Sai Krishna Yallapu

Couverture souple

ISBN 13 : 9798897247158

Editeur : Notion Press, 2025

Synopsis

Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":

“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.

“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM—it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful...” - Amit Shah, CMO & Head Global BD, Zycus.

“...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success.” - DVR Seshadri, Professor of Practice – Marketing Area, ISB.

“...with marketers playing the role of growth creators and business accelerators YSK’s second book gives you the tools to get better ROI and impact...” - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author.

"...With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence.” - Ankur Gupta, VP - Marketing, Skillsoft.

 

Détails de l'édition

• Éditeur: Notion Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798897247158
• Reliure: Broché
• Nombre de pages: 234
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne