Digital Marketing Analytics: The Data Behind Digital - Couverture souple

Anushka; Swati Singh

Couverture souple

ISBN 13 : 9798899843693

Editeur : Notion Press, 2025

Synopsis

In today’s data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.

This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.

Whether you’re new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.

Détails de l'édition

• Éditeur: Notion Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798899843693
• Reliure: Broché
• Nombre de pages: 196
• Coordonnées du fabricant: non disponible
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