Articles liés à Consumer Behaviour in Pharma and Healthcare Marketing
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Consumer Behaviour in Pharma and Healthcare Marketing
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9798902074557
Acheter neuf
EUR 33,50
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Consumer Behaviour in Pharma and Healthcare Marketing (Hardcover)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today's fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798902074557
Acheter neuf
EUR 39,01
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Consumer Behaviour in Pharma and Healthcare Marketing
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9798902074557
Acheter neuf
EUR 39,05
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Consumer Behaviour in Pharma and Healthcare Marketing
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9798902074557
Acheter neuf
EUR 32,73
Expédition à EUR 7,89
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Consumer Behaviour in Pharma and Healthcare Marketing (Hardcover)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today's fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798902074557
Acheter neuf
EUR 36,65
Expédition à EUR 43,19
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Consumer Behaviour in Pharma and Healthcare Marketing
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware - Consumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how patients, healthcare professionals, and payers make decisions in today's fast-evolving, consumer-driven healthcare landscape. Blending behavioural science with real-world industry insights, the book explores the psychological, social, and cultural factors shaping healthcare choices, the critical role of intermediaries, and the unique challenges posed by trust, ethics, and regulation in pharma.Organised into six parts, it covers foundational consumer behaviour concepts, internal and external influences, HCP engagement, the pharma marketing mix, adherence and loyalty strategies, and future trends including AI, telemedicine, digital health, and personalized care. With practical frameworks, case studies, and actionable guidance, this book equips students, researchers, and industry professionals to design ethical, patient-centric, and effective healthcare marketing strategies that create meaningful impact in an increasingly complex digital world. N° de réf. du vendeur 9798902074557
Acheter neuf
EUR 54,84
Expédition à EUR 65,56
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)