How to build brands in India: Brand Building Lessons from India, the World’s Most Demanding Market. - Couverture souple
Synopsis
In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.
How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world’s most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.
This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding—trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.
Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a “how-to” manual. It is a field guide to relevance—one that shows why in India, the brands that last are not the loudest, but the most understood.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour How to build brands in India: Brand Building Lessons...
Image d'archives
How to build brands in India (Paperback)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798902695257
Acheter neuf
EUR 18,03
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
How to build brands in India: Brand Building Lessons from India, the World's Most Demanding Market.
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9798902695257
Acheter neuf
EUR 18,04
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
How to build brands in India (Paperback)
impression à la demandeVendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798902695257
Acheter neuf
EUR 28,57
Expédition à EUR 32,39
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
How to build brands in India (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798902695257
Acheter neuf
EUR 21,12
Expédition à EUR 43,39
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
How to build brands in India : Brand Building Lessons from India, the World's Most Demanding Market.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware - In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a 'how-to' manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. N° de réf. du vendeur 9798902695257
Acheter neuf
EUR 26,03
Expédition à EUR 61,02
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)