Hardcover. Etat : new. Hardcover. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9798902695264

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How to build brands in India

Chethan Shenoy

Edit� par Notion Press Media Pvt. Ltd, 2026

ISBN 13 : 9798902695264

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HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9798902695264

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How to build brands in India (Hardcover)

Chethan Shenoy

Edit� par Notion Press, 2026

ISBN 13 : 9798902695264

Neuf Couverture rigide

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Vendeur : CitiRetail, Stevenage, Royaume-Uni

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Hardcover. Etat : new. Hardcover. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9798902695264

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How to build brands in India (Hardcover)

Chethan Shenoy

Edit� par Notion Press, 2026

ISBN 13 : 9798902695264

Neuf Couverture rigide

impression � la demande

Vendeur : AussieBookSeller, Truganina, VIC, Australie

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory.How to build brands in India is a deeply observed exploration of how brands are shaped, tested, and sustained in one of the world's most demanding markets. Drawing from two decades of hands-on experience across corporate boardrooms, agencies, and fast-changing consumer realities, Chethan Shenoy distils what truly makes brands endure.This book moves beyond frameworks and buzzwords to uncover the invisible work behind successful branding-trust earned slowly, stories that outlive campaigns, cultural understanding that cannot be shortcut, and consistency that matters more than spectacle. From iconic Indian jingles and advertising folklore to digital-era brands navigating speed, fragmentation, and scrutiny, the lessons are practical, reflective, and rooted in real behaviour.Written for marketers, founders, brand leaders, and anyone curious about how brands quietly become part of everyday life, this is not a "how-to" manual. It is a field guide to relevance-one that shows why in India, the brands that last are not the loudest, but the most understood. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de r�f. du vendeur 9798902695264

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How to build brands in India : Brand Building Lessons from India, the World's Most Demanding Market.

Chethan Shenoy

Edit� par Notion Press Media Pvt. Ltd Jan 2026, 2026

ISBN 13 : 9798902695264

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Neuware - In a market as vast, emotional, and unpredictable as India, brands are not built by noise, they are built by memory. N� de r�f. du vendeur 9798902695264

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