Synopsis
Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world’s most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play.
“Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does.”
- Deepak Gunvante, Global R&D Leader
“An essential guide to ‘clearing the decks’ and finding the courage to Exit the Game of failing products to make room for true breakthroughs.”
- Rob Hargrove, ex-Chief R&D Officer & Angel Investor
“From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.
- Hemant Rupani; CEO, Hindustan Coca Cola
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Which Game to Play (Paperback)
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Paperback. Etat : new. Paperback. Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play."Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does."- Deepak Gunvante, Global R&D Leader"An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs." - Rob Hargrove, ex-Chief R&D Officer & Angel Investor"From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.- Hemant Rupani; CEO, Hindustan Coca Cola This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798903922772
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WHICH GAME TO PLAY: Play the six. Own the Century. Change the Game.
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Paperback. Etat : new. Paperback. Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play."Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does."- Deepak Gunvante, Global R&D Leader"An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs." - Rob Hargrove, ex-Chief R&D Officer & Angel Investor"From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.- Hemant Rupani; CEO, Hindustan Coca Cola This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798903922772
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Which Game to Play (Paperback)
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Paperback. Etat : new. Paperback. Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play."Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does."- Deepak Gunvante, Global R&D Leader"An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs." - Rob Hargrove, ex-Chief R&D Officer & Angel Investor"From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.- Hemant Rupani; CEO, Hindustan Coca Cola This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798903922772
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WHICH GAME TO PLAY : Play the six. Own the Century. Change the Game.
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Arijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R&D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R&D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play.'Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does.' Deepak Gunvante, Global R&D Leader'An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs.' Rob Hargrove, ex-Chief R&D Officer & Angel Investor'From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer. Hemant Rupani; CEO, Hindustan Coca Cola. N° de réf. du vendeur 9798903922772
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WHICH GAME TO PLAY | Play the six. Own the Century. Change the Game.
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Taschenbuch. Etat : Neu. WHICH GAME TO PLAY | Play the six. Own the Century. Change the Game. | Arijit Guha Mazumder | Taschenbuch | Englisch | 2026 | Notion Press | EAN 9798903922772 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 135459710
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