HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L1-9798904310530

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Next-Gen Consumers : Adolescent Perspectives and Their Impact on Family Purchases

Unknown, Unknown

Edit� par Notion Press, 2026

ISBN 13 : 9798904310530

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Etat : New. N� de r�f. du vendeur 53469017-n

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Next-Gen Consumers : Adolescent Perspectives and Their Impact on Family Purchases

Unknown, Unknown

Edit� par Notion Press, 2026

ISBN 13 : 9798904310530

Ancien ou d'occasion Couverture rigide

Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni

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Etat : As New. Unread book in perfect condition. N� de r�f. du vendeur 53469017

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Next-Gen Consumers (Hardcover)

Dr Meenu Gupta

Edit� par Notion Press, 2026

ISBN 13 : 9798904310530

Neuf Couverture rigide

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Hardcover. Etat : new. Hardcover. What really drives family purchasing decisions in today's fast-changing consumer world? The answer may surprise you-adolescents.Next-Gen Consumers: Adolescent Perspectives and Their Impact on Family Purchases uncovers the powerful and often underestimated role of young individuals in shaping household buying behavior. No longer passive observers, adolescents are emerging as key influencers-impacting everything from everyday essentials to brand preferences and final purchase decisions.Grounded in an in-depth study conducted across Haryana, this book blends real-world insights with strong analytical research to reveal how adolescent opinions are formed, how they interact with parents, and how their choices are shaped by modern marketing channels such as social media, advertising, and peer influence.Whether it's choosing beverages, stationery, or lifestyle products, adolescents are actively steering the decision-making process-making them a crucial segment for businesses and marketers to understand.Designed for researchers, academicians, marketers, and industry professionals, this book offers a fresh perspective on evolving consumer dynamics. It provides practical insights and strategic direction for those looking to engage the next generation of consumers more effectively.If you want to stay ahead in today's competitive market, understanding the voice of adolescents is no longer optional-it's essential. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9798904310530

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Next-Gen Consumers : Adolescent Perspectives and Their Impact on Family Purchases

Meenu Gupta

Edit� par Notion Press Media Pvt. Ltd Apr 2026, 2026

ISBN 13 : 9798904310530

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Buch. Etat : Neu. Neuware - What really drives family purchasing decisions in today's fast-changing consumer world The answer may surprise you-adolescents.Next-Gen Consumers: Adolescent Perspectives and Their Impact on Family Purchases uncovers the powerful and often underestimated role of young individuals in shaping household buying behavior. No longer passive observers, adolescents are emerging as key influencers-impacting everything from everyday essentials to brand preferences and final purchase decisions.Grounded in an in-depth study conducted across Haryana, this book blends real-world insights with strong analytical research to reveal how adolescent opinions are formed, how they interact with parents, and how their choices are shaped by modern marketing channels such as social media, advertising, and peer influence.Whether it's choosing beverages, stationery, or lifestyle products, adolescents are actively steering the decision-making process-making them a crucial segment for businesses and marketers to understand.Designed for researchers, academicians, marketers, and industry professionals, this book offers a fresh perspective on evolving consumer dynamics. It provides practical insights and strategic direction for those looking to engage the next generation of consumers more effectively.If you want to stay ahead in today's competitive market, understanding the voice of adolescents is no longer optional-it's essential. N� de r�f. du vendeur 9798904310530

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