Synopsis
Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.
This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Marketing Management: Concepts, Tools, and Case Studies
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9798904314262
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Marketing Management
impression à la demandeVendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9798904314262
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Marketing Management
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9798904314262
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Marketing Management (Paperback)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798904314262
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EUR 32,13
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Marketing Management (Paperback)
impression à la demandeVendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798904314262
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