Siliguri's Bengali Sweets: Taste and Its Future Growth - Couverture souple

Subrata Ray

Couverture souple

ISBN 13 : 9798905602399

Editeur : Notion Press, 2026

Synopsis

This book presents an in-depth exploration of the Bengali sweet market in Siliguri, blending culture, commerce, and consumer behaviour into a unified analytical narrative. Based on extensive field surveys, shop owner insights, and statistical analysis, it reveals how North Bengal's traditional sweets like khirer shingara, lalmohan, and chom chom continue to shape identity, demand, and regional enterprise across West Bengal. It captures Siliguri as a dynamic marketplace where heritage and modernity coexist, and where consumer preferences are shaped by freshness, authenticity, pricing, packaging, and festive traditions. The study also highlights opportunities and challenges for sweet retailers, including bulk orders, digital transformation, hygiene standards, and changing health-conscious consumer expectations. This work is valuable for Bengali sweet lovers, sweet shop owners, food researchers, academicians, and curious readers as it uncovers hidden market patterns, cultural depth, and future growth pathways of Bengali sweets, offering insights that connect tradition with evolving consumer expectations in a rapidly changing food economy landscape.

Détails de l'édition

• Éditeur: Notion Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798905602399
• Reliure: Broché
• Nombre de pages: 242
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne