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Proof Before You Pivot: How to Tell a Real Change of Direction from an Expensive Way of Avoiding One - Couverture rigide

Dharmpal Chaudhary

 
9798906960306: Proof Before You Pivot: How to Tell a Real Change of Direction from an Expensive Way of Avoiding One

Synopsis

Every startup eventually faces the question: should we keep going, or change direction?

Proof Before You Pivot gives founders a practical way to answer that question with evidence instead of instinct. It explains how to distinguish a real pivot from a restart or gradual drift, identify what is worth preserving, test a new direction, and avoid changing course simply because the current path is difficult.

The book covers customer signals, retention, timing, pivot costs, stop conditions, team disagreements and how to communicate a change to customers, employees and investors.

With practical tests, checklists and decision tools, it helps founders decide when to pivot, when to persevere, and when to stop.

Test before you turn.

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