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The Dukaandaar Mindset: Why India’s Small Businesses Think Bigger Than Startups - Couverture souple

Jain, Prateek

 
9798950206009: The Dukaandaar Mindset: Why India’s Small Businesses Think Bigger Than Startups

Synopsis

What does it really take to turn a small family shop into a thriving, modern enterprise?

Dukandaar Se Corporate Tak Ka Safar is a powerful, real-world account of how traditional family businesses can evolve, adapt, and grow in a rapidly changing world. Through honest stories from the shop floor, this book explores the struggles, doubts, and breakthroughs faced by second-generation entrepreneurs who inherit not just a business, but responsibility, expectations, and legacy.

From managing daily cash flow and customer relationships to embracing structure, branding, and long-term vision, this book bridges the gap between traditional dukandaari and organized corporate thinking.

More than a business guide, this is a story of resilience, identity, and transformation—showing that every great enterprise can begin behind a small counter.

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