What is Electricity?: and where does it go when it leaves the toaster? - Couverture souple

Kramer, Ed

Couverture souple

ISBN 13 : 9798985723427

Editeur : EJ Kramer Consulting LLC, 2022

Synopsis

It was the mid-1990's, and Ronald Regan had just deregulated the electric

industry. I was bored.

With deregulation, TVA, (Tennessee Valley Authority), which had once

monopolized the generation and distribution of electricity, suddenly found

itself on an alien playing field, rife with looming competition and in need of a

real marketing manager, no, an entire marketing department.

Now they had to woo their 160+ power distributors and directly-served

industrial customers in a seven state area, or lose their business. In dire need of a marketing manager, they hired me.

One early campaign idea I came up with was "You need it, We got it," and my

second brainstorm, "Where else can you go?" was catchy and to the point, but fell on deaf ears. Obviously, there was no longer any room for silly campaigns.

I created "Eddie Current, the Ambassador of POWER," who was a big

success, and set off to sell, sell, sell on their clearly stated

mission.

But in my during windshield time covering the vast TVA

territory, my mind wandered as it is often prone to do. This is how the "What is Electricity" story came to be.

A propos du livre

À propos des auteurs

Ed Kramer is an Electrical Engineer turned adventure travel author and technology journalist who has been self-publishing since 2021. Kramer has been an active member in the Illuminating Engineering Society (IES) since 1974 and has served on the IES Roadway LIGHTING COMMITTEE since 2001. He has traveled to more than 100 different countries along with all 50 states and takes his readers to many of the exotic destinations he has visited. In addition, he has published many of his photographs on his website 'TheresMyMind.com'. In 2021 his first book "WHERE IS MY MIND: The Adventure Has Only Begun", shares his unique style. His Latest book "Adventures of Eddie Current" combines his highly creative style with his electrical engineering background.

Ed Kramer is an Electrical Engineer turned adventure travel author and technology journalist who has been self-publishing since 2021. Kramer has been an active member in the Illuminating Engineering Society (IES) since 1974 and has served on the IES Roadway LIGHTING COMMITTEE since 2004. He has traveled to more than 100 different countries along with all 50 states and takes his readers to many of the exotic destinations he has visited. In addition, he has published many of his photographs on his website 'TheresMyMind.com'. In 2021 his first book "WHERE IS MY MIND: The Adventure Has Only Begun", shares his unique style. His Latest book "Adventures of Eddie Current" combines his highly creative style with his electrical engineering background.

Détails de l'édition

• Éditeur: EJ Kramer Consulting LLC
• Date d'édition: 2022
• Langue: anglais
• ISBN 13: 9798985723427
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 41
• Éditeur: Henkel Margaret
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne