Tweet This!: How to Amplify Your Brand on Twitter - Couverture souple

Kretchmar, Laurie

 
9798986206806: Tweet This!: How to Amplify Your Brand on Twitter

Synopsis

How Can Twitter Help You and Your Brand?

Finally, a practical guide for busy people who want to leverage Twitter to amplify their brands, companies and causes—in less than 15 minutes a day. Perfect for the shy, the skeptical, the curious and anyone feeling overwhelmed by the ever-evolving social media platform.

You’ll learn how to:

  • Get started quickly (or dust off your dormant account)
  • Create the just-right Twitter bio
  • Find your tribe while engaging with new people
  • Avoid the most common time-sucks
  • Use hashtags effectively
  • Sound like you’ve been tweeting for years

Packed with real-life examples, smart strategies and time-saving tips, Tweet This! also features easy-to-skim chapters, a helpful glossary and links to bonus information for extra insights.

Author Laurie Kretchmar is a communications pro and social media strategist who collaborates with business and nonprofit leaders to showcase their companies, brands and causes by creating high-quality content, particularly on social media platforms.

Start harnessing the power of Twitter now. Tweet This! is your easy-to-use field guide for understanding the most news-driven social media platform on the planet.

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À propos de l'auteur

Laurie Kretchmar is a communications strategist and former business journalist (FORTUNE, The Wall Street Journal and founding editor in chief of Women.com Networks). She advises consultants, marketing professionals and executives on how to establish and amplify their brands. A hands-on coach, Laurie is known for her detective skills, insights, pas¬sion for connecting people and, of course, her love of the so-called bird app. Via her boutique consulting agencies, Up with Social and Content Marketing Place, Laurie guides thought leadership and social media for executives at compa¬nies including Applied Materials, Cisco, Dell, Malwarebytes, Samsung, SoFi and VISA. She advises social enterprise and nonprofit leaders. Laurie also speaks and acts as a moderator on webinars and at conferences worldwide. A graduate of Dartmouth College, Laurie lives in the San Francisco Bay Area.

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