The Most Amazing Marketing Book Ever: More than 350 inspiring ideas! - Couverture souple

Schaefer, Mark W.

Couverture souple

ISBN 13 : 9798987245705

Editeur : Mark Schaefer, 2023

Synopsis

35 marketing experts joined best-selling author, entrepreneur, and marketing strategist Mark Schaefer to write this practical guide for small business owners.

You’d love to spend less for better marketing results.

The challenge is knowing what will work.

With market conditions, your customer base, and marketing itself evolving, getting the maximum return on your marketing investment is a moving target.

Yet your business’s growth depends on your ability to adapt.

And with so many voices vying for attention, how do you stand out?

This guide answers the questions small business owners are asking to make smarter, more cost-effective marketing decisions.

Each chapter includes 10 actionable tips on one marketing topic, so you find what you need fast.

The 30+ topics include:

Affordable market research methods
Developing a high-performing marketing strategy
Harnessing email marketing’s power
Leveling up your social media marketing
Igniting word-of-mouth marketing
Exploring Web3 and NFTs
Dazzling customers with experiential marketing

Start here if you're looking for fresh ideas to take your small business marketing to the next level! The book's co-authors:

• Robbie Fitzwater (eMail Marketing)
• Samantha Stone (Marketing Strategy)
• Fiona Lucas (Community Building)
• Zack Seipert (Influencer Marketing)
• Frank Prendergast (Marketing Research)
• Marci Cornett (Marketing Research)
• Scott Murray (Consumer Behavior)
• Karine Abbou (Content Marketing)
• David Bisek (Branding)
• Lisa Apolinski (Customer experience)
• Larry Aronson (SEO)
• Victoria Bennion (Blogging)
• Chad Parizman (Podcasting)
• Marion Abrams (Podcasting)
• Laura Vendeland Doman (YouTube and video)
• Ian Anderson Gray (Livestreaming)
• Kami Huyse (Social Media Strategy)
• Mandy Edwards (Facebook Strategy)
• Richard Bliss (LinkedIn)
• Joanne Taylor (TikTok)
• M Valentina Escobar-Gonzalez, MBA (Instagram)
• Julia Bramble (Twitter)
• Jules Morris (Digital Advertising)
• Jeff Tarran (Direct Mail)
• Brian Piper (Metaverse)
• Joeri Billast (Web3 and NFTs)
• Mary Kathryn Johnson (Artificial Intelligence)
• Sandee Rodriguez (Promotional Products)
• Anna Bravington (Experiential Marketing)
• Bruce Scheer (Marketing Measurement)
• Daniel Nestle (Strategic Communications)
• Pepper Brooks (Inclusive Marketing)
• Giuseppe Fratoni (Copywriting)
• Al Boyle (Copywriting)
• Rob LeLacheur (Traditional advertising)

Détails de l'édition

• Éditeur: Mark Schaefer
• Date d'édition: 2023
• Langue: anglais
• ISBN 13: 9798987245705
• Reliure: Broché
• Nombre de pages: 284
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg