Articles liés à Sports Crisis Communications: Cases and Controversy

Sports Crisis Communications: Cases and Controversy - Couverture souple

Rocco, Jim; Weidlich, Thom

 
9798987356944: Sports Crisis Communications: Cases and Controversy
Couverture souple
ISBN 13 : 9798987356944
Editeur : Hart + Harvest Press, 2025

Synopsis

No stodgy treatise, Sports Crisis Communications: Cases and Controversy is an anthology and analysis of sports crises involving professional and collegiate athletes, teams, leagues, and brands.

Case studies ripped from the headlines include Tom Brady's "deflategate" crisis, other NFL crises like the Washington Commanders discrimination and name change issues, the U.S. women's soccer team pay equity litigation, NCAA investigations, name, image, and likeness crises, and many more.

Sports Crisis Communications: Cases and Controversy also features an overview of crisis communications for sports brands, teams, and athletes, as well as interviews with top sports opinion leaders and communicators drawn from PRCG's Crisis Communications in Sports podcast.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Hart + Harvest Press
Date d'édition
2025
Langue
anglais
ISBN 13 
9798987356944
Reliure
Broché
Nombre de pages
292
Coordonnées du fabricant
non disponible
Personne responsable
non disponible