Looking to better unite your team? Enrich your company culture? Increase trust and morale throughout your workforce and maybe even boost your bottom line? Then consider The Power of a Creed -- a philosophical values proclamation on which all other business activities and company behaviors are based. Different from a vision, mission, or purpose statement, a creed is like a "company conscience," which can permeate every aspect of an organization. This powerful, universal influence can help inspire and unite not only the workforce, but potentially elevate trust, galvanize relationships, and increase productivity among all stakeholders. By emphasizing the power of the human spirit, a creed helps companies stay focused on what really makes businesses succeed: people.
The Power of a Creed takes you on a journey of how one family of companies achieved this. Not just temporarily for a few years, but consistently for generations -- in multiple companies throughout the world. Once you learn how dozens of Wetterau companies over time enriched their corporate culture, united employees in a way where they loved coming to work, and succeeded financially in ways they never thought possible -- all through a shared philosophy of a company creed -- you might just become a believer in one yourself.
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