The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World - Couverture souple

Boggs, Adam; Sanders, Kent

 
9798989808809: The Business Artist: A Human Approach to Sales, Storytelling, and Creativity in a Data-Driven World
Couverture souple
ISBN 13 : 9798989808809
Editeur : Adam Boggs, 2024

Synopsis

Have we lost our way as business leaders?

Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?

Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work.

In The Business Artist(tm), you'll come face-to-face with a simple truth: as we head into a data-driven future, the only way forward is by becoming more human.

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Éditeur
Adam Boggs
Date d'édition
2024
Langue
anglais
ISBN 13 
9798989808809
Reliure
Broché
Nombre de pages
222
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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