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Synopsis
This book describes how to do market research well. In here, you can learn how to conduct a survey, how to conduct an interview, how AI fits into market research, the differences between surveys and interviews, and more. One chapter also describes the different kinds of analyses that you would perform when doing market research or developing a report on a specific industry. The lessons in this book were developed through hands-on consulting work with real cases and real people.
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Doing Better Market Research
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Doing Better Market Research
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Paperback. Etat : new. Paperback. This book describes how to do market research well. In here, you can learn how to conduct a survey, how to conduct an interview, how AI fits into market research, the differences between surveys and interviews, and more. One chapter also describes the different kinds of analyses that you would perform when doing market research or developing a report on a specific industry. The lessons in this book were developed through hands-on consulting work with real cases and real people. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798990670419
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