Alien Robot Banker: Marketing with a Twist: How Humor Can Transform Your Business - Couverture souple

Giesen, Cordell

Couverture souple

ISBN 13 : 9798991442800

Editeur : Humor In Marketing LLC, 2024

Synopsis

Your marketing can be accurate, polished—and completely forgettable.

Most businesses don’t have an information problem. They have an attention problem. Their marketing sounds professional, looks respectable, gets approved…and disappears.

Alien Robot Banker is a practical guide for marketers, business owners, and creative teams who want to make their messages more memorable—without making their brands look cheap, careless, or unprofessional.

Meet three unlikely marketing guides:

• Zog the Alien helps you identify and break the predictable assumptions that make marketing easy to ignore.
• Byte the Robot turns humor into a repeatable creative process your team can actually use.
• Mr. Coin the Banker shows you how to test your ideas, measure the results, and improve what works.

Inside, you’ll discover:

• Why safe marketing is often forgettable marketing
• Three practical humor tools: Mismatch, Misplaced Sincerity, and Exaggeration
• How to uncover humorous ideas in ordinary customer and workplace situations
• A step-by-step process for observing, writing, filtering, testing, and launching an idea
• How to use humor while protecting your brand’s credibility
• How to measure engagement, recall, response, and business results

This is not a book about becoming a comedian.

It is a short, approachable system for turning ordinary marketing into something people notice, remember, and act on.

Bring one existing advertisement, email, social post, or landing page. Zog, Byte, and Mr. Coin will help you find the predictable idea, add the twist, and decide how to test it.

Quit paying only for impressions. Start creating them.

A propos du livre

À propos de l'auteur

Cordell Giesen is a seasoned marketing professional with a passion for creativity, humor, and making an impact through laughter. With over two decades in marketing and advertising, Cordell has launched thousands of campaigns and managed millions of dollars in advertising budgets, transforming countless brands from mundane to memorable.Cordell's journey through the ups and downs of the marketing world revealed a troubling trend: too many businesses fall into the trap of uninspired, bland marketing. He's watched from the sidelines as brands churned out "meh" campaigns with generic slogans and lackluster graphics, while a few daring brands stood out by injecting personality and fun into their strategies. Inspired by these creative rebels, Cordell made a bold choice to join the revolution, trading traditional tactics for a new approach: marketing with humor at its core.Armed with improv skills, a library of joke books, and years of open-mic experience, Cordell developed a knack for turning ordinary campaigns into showstoppers. He believes humor isn't just a "nice-to-have" in marketing-it's a necessity that can elevate a brand, captivate an audience, and make marketing downright fun. His mission is simple yet powerful: to show businesses how humor can be their secret weapon, transforming dull campaigns into unforgettable experiences that genuinely connect with people.Join Cordell on his journey to ditch the boring, spread laughter, and make marketing something worth smiling about.

Détails de l'édition

• Éditeur: Humor In Marketing LLC
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798991442800
• Reliure: Broché
• Nombre de pages: 124
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg