Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising - Couverture rigide

Brown, Kevin L.

 
9798992788105: Fundable & Findable: The Brand-New Way to Fix Your Nonprofit Fundraising

Synopsis

MORE FUNDRAISING CAN'T FIX YOUR FUNDRAISING.

Too many nonprofits are unseen, unheard, and underfunded. And to break this nonprofit starvation cycle, we must tackle the problem differently.

So if your income has stalled, stop chasing donations. Gather your leadership team and do this instead:

To get funding, be fundable internally (theory of change and strategic plan) and be findable externally (positioning strategy and marketing communications) before donor acquisition and retention.

This breakthrough book from Kevin L. Brown — a four-time bestseller — gives you the proven Fundable/Findable Framework to build a clear, compelling brand that maximizes your funding and advances social justice.

Featuring dozens of action step exercises plus 33 illustrations, including tools and templates for you to use.

PRAISE FROM NONPROFIT LEADERS:

“If you work in fundraising and want just one book to help you with strategy, this is the one. I use it every week.” — Jessica Shipp (England)

“We have received a gift of $8 million from MacKenzie Scott. This book was essential!” — Cynthia Betti (Brazil)

“Fundable & Findable is a lighthouse for many.” — Kushal Chakravorty (India)

“Don’t know how to talk about your organization? Do what Kevin L. Brown says. That’s all.” — Anne Hager (United States)

“We have transformed our brand, visioning, and fundraising system because of this book.” — John Jal Dak (Uganda)

“Fundable & Findable resonates so deeply. It’s practical, doable, and builds on intuition and empathy.” — Ratna Viswanathan (India)

“Es uno de los libros más útiles, si no el más útil, debido a la generosidad de toda la información, fuentes, herramientas y guía paso a paso.” — Marta Lucia de la Cruz Federici (Colombia)

“Finally a Bible for nonprofit leaders by someone who knows the pains and the opportunities of fundraising well.” — Kassaga Arinaitwe (Uganda)

“There are few people who have a mastery of fundraising concepts like Kevin L. Brown.” — Tracy Ballot, CFRE (United States)

“You are truly the Robin Hood of our international development arena.” — Cheikh Eteka Traore (Nigeria)

“The advice is concrete, crisp, and fun to read. So many organizations keep looking for magic, quick-fix formulas for fundraising. Kevin makes it clear that there is magic, but it’s never quick. Do yourself a favor and read this book.” — Jo Chopra-McGowan (England)

“As a neurodiverse founder of a nonprofit who doesn’t come from a corporate/finance background, the amount of funding information at first was completely overwhelming. Fundable & Findable makes it more digestible.” — Ryan Burlak (Australia)

"It's awesome." — Kevin Starr (United States)

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Kevin L. Brown is a writer, speaker, and the CEO of the nonprofit hybrid Mighty Ally. He originally spent 15 years building private sector brands. And in his first four corporate gigs, Kevin helped each company scale towards acquisition (including one he co-founded). Then, a passion for the orphan crisis led to living in Uganda, followed by South Africa, Mauritius, and Malaysia. In 2017, he co-founded Mighty Ally - Uganda's second-ever B Corp. Kevin is an Acumen East Africa Fellow, plus an advisor for two grantmakers: Roddenberry Foundation and Greenwood Place. He served on the board of Impact Hub, won a Valiente Award at SXSW and NEXT Award for Startup of the Year, was named an Executive Influencer by Billboard Magazine, and proudly sports a torn achilles from the Ironman World Championship. Three daughters from Uganda and China fuel his work to end poverty and injustice. Years ago, he and his high-school sweetheart wife sold their house, car, and everything they owned. And they set out as a nomadic family of five - with only a backpack and suitcase each - to live on every continent by 2030.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.